On Soft Drink Industry

Question: In the domestic soft drink model, is it winner take all, or is there room for three competitors? Buffett: Sure, there’s room for more than one. I think Coke’s market share will grow pretty much year after year. We’re talking tenths of a percent, but tenths of a percent are important. The U.S. market […]

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Buffett Quotes on Good Business

1. Good businesses are difficult to knock off Snickers has been the #1 candy bar for the past 40 years. If you gave me $1 billion to knock off Snickers, I can’t do it. That’s the test of a good business. You don’t knock off Coke or Gilette. Richard Branson is a marketing genius. He […]

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